What it is
A QR code is a two dimensional image that looks like the image within this post. I’m sure you’ve seen them before.
QR – for those of you who do not know – stands for Quick Response. If you have a Smart Phone, and if you have a QR Code app that’ll scan QR codes, you can run your QR app and then scan the QR code. If you have a smart phone and an app, go ahead and scan this code.
What it does
When the end user scans a QR code, it’ll do one of several things:
- Visit a URL – like your business website, preferably your sales Landing Page.
- Dial a specific telephone number.
- Send a text message to a specific receiver.
- Receive specific contact information.
- A promotion.
How to use it
As a business owner reading the above list, I hope that your mind is starting to see where you might utilize this strategy. Here’s a partial list to help you along:
- On a business card
- On a t-shirt
- On a poster
- In your store window
- On any corporate paperwork – the envelope, an invoice, a letter, a flyer, etc.
- On a billboard or other advertisements
How to create them
To create you QR codes, search for them in your favourite search engine using a search phrase like “QR code generator”. The site I used to create the QR code in this post was found at http://www.qrstuff.com/.
If you plan to incorporate this into your marketing, here are a few things to keep in mind:
- Educate your users on how to use your QR codes – that is, what app do you recommend?
- Because users will be using this on their cell phones and if you are using it to direct them to a specific url on your website, make sure you are using a Mobile template so they won’t have any problem viewing the page. (Contact us if you don’t currently have in place a mobile template – we can help you with that.)
Leave us a comment on how you are using QR codes in your business marketing! Have fun QR coding it!
From my experience, one of the biggest concerns small businesses might have when considering getting a website or not, is that they sell a product and/or service which is directed (or marketed) to a very local community. What they don’t have an interest in doing is spending time marketing their products and/or services to a global community, as the Internet essentially does. Google understood that and has been offering better results for local searching.
Let’s take a look at a bit of a case study. Let’s say that you are a plumber in Brandon, MB. Let’s say that someone in Brandon has a massive water leak in their basement and needs a plumber now! There is a 70% chance that this person will run to their computer — instead of their phone book — and type in something similar to “plumber, Brandon MB.” Every plumber located in Brandon, MB who took the time to add themselves to Google Maps (i.e. Google Local), 411.ca, YellowPages.ca, CanPages.ca, and CityDirect.info landed on the first page of Google and potentially “got the job” ahead of any plumbers not listed within any (or all) of those directories. And how many people are searching for plumbers in Brandon MB in any given month? Oh, about 31,500!
Local Search Marketing is one of the newest, greatest tools easily accessible to website owners who want to improve their search results. This month, we’re going to look at some of the ways you can make Local Search Marketing really work for your business.