The Business Owner’s Largest Concern
From my experience, one of the biggest concerns small businesses might have when considering getting a website or not, is that they sell a product and/or service which is directed (or marketed) to a very local community. What they don’t have an interest in doing is spending time marketing their products and/or services to a global community, as the Internet essentially does. Google understood that and has been offering better results for local searching.
Let’s take a look at a bit of a case study. Let’s say that you are a plumber in Brandon, MB. Let’s say that someone in Brandon has a massive water leak in their basement and needs a plumber now! There is a 70% chance that this person will run to their computer — instead of their phone book — and type in something similar to “plumber, Brandon MB.” Every plumber located in Brandon, MB who took the time to add themselves to Google Maps (i.e. Google Local), 411.ca, YellowPages.ca, CanPages.ca, and CityDirect.info landed on the first page of Google and potentially “got the job” ahead of any plumbers not listed within any (or all) of those directories. And how many people are searching for plumbers in Brandon MB in any given month? Oh, about 31,500!
Local Search Marketing is one of the newest, greatest tools easily accessible to website owners who want to improve their search results. This month, we’re going to look at some of the ways you can make Local Search Marketing really work for your business.